We are a new startup created by expats, based out of China, focused on bringing custom chinese made oil paintings to the west. We are experienced in creating web services, and also have art experts in the team who will be passing projects to the individual artists.
The goal is to create the largest custom oil painting services in the world, bridging the gap between western users and chinese artists.
Compared with other services we intend to beat on price and quality.
The service targets families who would like to have portraits painted, for example of their loved ones, their recent engagement/marriage, a vacation they took etc.
People who purchase oil paintings typically own or rent a house where they have enough space on their walls. So they have a certain income already and should be less price sensitive.
The second target group may be unmarried couples, wanting to surprise their partner. If you think about it, it would be fun to have yourselves in an oil painting?
Graphic only needed.
The services allows the following:
1) Explain clearly what the website does, why it is better than others
2) Create trust in the mind of the purchaser, which includes a 100% money back guarantee, customer reviews, media reviews etc.
3) Show an image of a family or a loved one, to portrait safety and trust
4) Show what sample oil paintings look like, where appropriate
5) Customers may initiate the purchase process ON THE FIRST page, no registration is necessary. They can upload a photo, choose some custom parameters etc.
6) Apart from the front page there may be other pages, like FAQ, and Contact Us. These use the same basic design as the front page.
The key point here is to get the customer to upload his photo, and start the payment process. The customer makes this decision on the front page.
One page must combine all these ideas. But let us not just copy what other custom oil painting websites have done. Lets try to create a unique experience that does not already exist on the web.
1) We must be able to edit the reviews, website description in HTML code easily
2) We must be able to change the purchase form parameters easily (e.g. add shipping country, add a parameter for a frame)
3) Generally the more raw HTML text the better (for SEO)
** KEEP IT SIMPLE, THINK APPLE HOMEPAGE **
Homepage title: "Hand-made portrait oil paintings"
<AN IMAGE OF A FAMILY AND/OR LOVED ONE>
<AN IMAGE OF AN OIL PAINTING>
"Our artists are waiting for your order! Chinese artists have been making oil paintings for 1000 years."
"100% money back guarantee"
STEP 1) Upload a photo
STEP 2) Choose your format
STEP 3) Confirm order
** Best price guarantee
** All oil paintings are hand-made using acrylic paints
** Choose your own size
** Frames in different colors are available
** International shipping
** Paintings are shipped using secure containers
** Gift shipping to a friend/loved one is available
** 100% money back guarantee
** Paintings are shipped with approximately 30 days
Purchase form fields:
** Upload photo
** Choose size
** Is this a gift combo box
** Shipping region field
** Quantity field
** Buy now button, which should CLEARLY have the 100% money back guarantee, and "Verisign Secured" and "McAfee Secure" logos, and or others
The ACTUAL service will run here:
Currently you see a basic mock-up of the site. It has the BARE BONE function that we need here.