This site is for lead generation as it's primary focus. Secondary focus is financial education. We recently purchased this site and need a new look.
Our target audience is anyone in debt or needs information on how to manage their finances.
We are looking for a complete redesign of the site. No elements of the current site have to be included. That includes the triple content section in the middle. Not sure if we like that.
Required elements: Call of action, form (as shown), hero shot, dynamic menu and content section.
The site is for lead generation, so a strong yet professional call of action is required. Phone number prominently displayed. Hero shot.
The look and feel of the site should be professional, smooth with rounded corners. Blue as the primary color, but not required. Use of gradients and other web2.0 style.
The side menu looks a little odd as it points to articles directly and are not in subject form. Since we will be adding much more content, we will need a new menu that these links will go into.
You will need to make room for a intro video as well.
We are looking for designers who have a good grasp of page conversion and know what positions the forms and call of action need to be in to convert the best.
I'm leaving this contest wide open for creativity.
We like these sites due to the professionalism and overall flow and not necessarily any design elements or colors.
I've held other contests in the past and as recently as last week.
Money will be prepaid to 99Designs.