Our website SpeakEnergy.com is focused on improving home energy efficiency. We plan on doing that by creating communities focused on energy efficiency and encouraging users to learn from those communities. We even place emphasis on friends networks and learning that gets created within friend networks.
Our users will be able to learn about their energy usage at home, reduce their overall energy usage and save money
26 - 45 year old
Both Male and Female
Web2.0 savvy, technologically savvy
Cool brands and logos attract them to try things
Focused on Saving Money
Focused on Environment
We need two pages designed for our website.
1) Landing Page: This is for people who have not already signed up with us. So this page needs to highlight the benefits of joining our website and call for action, which is to join our website. It needs to highlight that joining and participating on our website is free. Also it needs to highlight the three step benefits of joining our website i.e. "Learn", "Interact" and "Save".
2) User homepage: This is the page for all current users. This needs to have a bar at the top with our logo and some easy links. After the top bar the entire site needs to be divided into two columns. The first column is content column which the user can use to gain information. The second column will be user status column which will have users status, google ads, community information etc. Both these columns need to have distinctive three to four sections which can be used to populate data.
All pages need to be simple,less clutter, more white spaces and easy to find information. I have uploaded logo and my initial thoughts on the website at http://www.myenergybenchmark.com/logo/
Some Color suggestion:
Green (Red 153; Green 204, Blue 0)
Orange (Red 255, Green 153, Blue 51)
Blue (Red 128, Green 153, Red 204)
Dark Blue (Red 115, Green 138, Red 185)
Greyish Blue (Red 203, Green 205, Blue 222)
Purple blue (Red 170, Green 173, Blue 202)