AdWordsAdvantage is a brand new online conference focused on providing AdWordsadvertisers with tips, tricks and strategies they need to maximize their AdWordsROI and beat their competition.
The AdWords Advantage site is designedto attract registrants for the online conference. Potential customers aredriven to the website by email promotions, advertising, and word-of-mouth orviral marketing. The site serves as the primary resource for the world’s mostcomprehensive AdWords training information.
The AdWordsAdvantage conference provides information on how to use Google AdWords to bettermarket products/services and expand customer reach through greater onlineexposure.
People arecoming to learn and take away tips that will help them get better results thantheir competitors.
As there area plethora of digital media events competing in the same space – the newwebsite should differentiate the AdWords Advantage conference as a one-stopshop covering the most valuable resources in Google AdWords education. We willprovide more in depth knowledge than any other Internet Marketing Conference ortraining venue, and it will be conveniently available online, so international participantscan attend live or view/download the sessions at a time of their choice.
Tone and Image:
Business-like,modern, professional, memorable, credible. Appealing to interest in learningand succeeding at work. Create a sense of urgency, need to act now because youmay be losing money every day by not perfecting your AdWords campaigns. It alsoneeds to give the air of authority in AdWords Advertising, which is aspecialized field.
There aremany professed “AdWords Experts” out there, most of whom have little experienceor grounding in how search engines actually work, or how AdWords Advertisingcan truly give marketers a competitive advantage. The trainers at the AdWordsAdvantage conference are not affiliate marketers trying to push their productor get rich by selling hokey techniques used to game the search engines. Theseexperts have run hundreds of AdWords campaigns, with thousands of keywordsinvolved and have tested every strategy available to advertisers. The contentwill be entirely educational, focused on helping advertisers build and optimizea successful AdWords campaign. No sales pitches or “get rich quick”information.
The values ofthe business can be summarized as:
Integrity,Comprehensive Resource, Quality Information, Trust, Confidence, Expert Real-WorldAdvice and Best Practices, Global, Community Oriented, Trusted, KnowledgeExchange, Strategic Partner, Convenient, Easy to Implement. The design of allcreative needs to express these values.
The tone should be friendly and inviting, aswell as professional, inspiring and credible.
A home pageis needed that clarifies the value proposition in very simple terms and isintriguing enough to get the prospect engaged. The prospect will scroll down thepage to get more information and register. The header graphic will also be usedon letterhead and in email templates. Many call sot action will be used – it’sa typical sales letter.
The logoneeds to be clean and simple, using the colors from the Google home page at http://www.google.com.Advantage is the strong word in the logo, as we are designing the content of theevent to give advertisers who attend an “Advantage” over their competition.
Sites we like:
Here are afew examples of designs we like, just to give you a sense of style preferences.Please don't copy their designs or anything specific from these sites.