We are a small exclusive luxury jewellery brand. All the pieces are hand made in the UK using semi precious stones, gold chain and magnetic clasps which make the product interactive, playful and individual.
We want to stand out from the crowd and show that we create interesting and unique designs as well as being young and fun. The designs is based on thinking outside the box.
We are starting to grow as we are getting positive press and we need to find a balance of luxury classical brand, but also being young and a bit of fun.
The business is aimed at women who are not scared to make a statement and who are looking for innovative designs. We appeal to the woman who is fashion conscious with disposable income. We sell at high end boutiques such as Browns, Matches, Start London, Harvey Nichols (all in London, UK).
We are getting positive press and celebrities such as Cheryl Cole and Danni Minogue wear our designs. We want people to feel they dont have to wear traditional designs but at the same time we dont want them to think we are a market stall.
We need a home, gallery, shop, press and normal content pages.
Feel free to come up with interesting designs, but the limitations are that is must look like a luxury brand but still have fun with ourselves. Look at http://www.bexrox.com for our jewellery designs
We work with ammonites and fossil style designs and use magnets to make a pair of bracelets into a necklace.
I am happy with our logo. But please amend it to have a gold sheen to it. The current site logo looks wrong, because I couldn't get it with true gold sheen to it without it looking tacky.
I am happy to look at both black and white backgrounds, but the key thing is that the jewellery must stand out. I am happy for people to click on the images to see a nice large version that they can really look at it. The selling point are the pieces and need to be displayed well. So slideshows and galleries are welcome.
I do have collections, so can highlight this. The key thing is that I do not way a busy and fussy site. The jewellery should speak for itself. I will need good content areas just so it will help with SEO. It doesnt have to be large, just enought for SEO
I have attached additional documentation to show previous design work, our logo and a design brief to highlight what I like and dont like from the competition as well as our brand guidelines. Please feel free to contact me with any questions! Thanks!