Kenburn uses the website to attract potential customers that they can convert into sales using a combination of telephone sales and field sales visits. Visitors to the site must be given the maximum opportunity to establish that Kenburn has the right solution for them, and be enticed to contact Kenburn either via the website, or by telephone.
Kenburn wishes to promote all of its offerings as services which can be bought together or separately. For example, maintenance packages and consumables to owners of recycling equipment of any brand, irrespective of where the original equipment was purchased.
Kenburn also wishes to promote its ability to supply equipment on short or long-term rental, lease or purchase. Kenburn can also satisfy customers with limited budgets by supplying used equipment which is refurbished to an exceptionally high standard.
Key Website Requirements
• Promote Kenburn as a trusted supplier of high quality products and services, not a pile-it-high-sell-it-cheap product vendor.
• Promote Kenburn’s range of services (installation, maintenance, repairs, customer training) and stock of consumables (baling wire, baling strapping, compactor sacks and bags).
• Promote Kenburn’s flexible purchasing options – sale, rental or lease.
• Promote Kenburn’s ability to cater for customers with smaller budgets by supplying high quality refurbished machines.