Here are a few designs we are considering for our new logo. These may provide the designer with color and style inspiration.
Lastly, the winning designer will work with us to create accompanying themes for all of our other sites as well! At the present, that would be three full sites needing redesigns in the upcoming months.
Here are a few questions that were asked by one of the designers that may assist you in your design.
Who is your target audience/usual client? – Our target audience are working professionals that value their time and are looking for a school that can provide them the required coursework in a professional way. Our clients embrace new technology, and approaches to learning that value their time and individual learning needs.
What is usually your client wants to find on your website - what is his goal? – To easily find and purchase the courses that the need in order to meet their accreditation goal. We ask as knowledge keepers for the various accreditation requirements. Some customers are becoming appraisers, some, re-certifying their entire staff in mortgage loan origination, some are doctors and lawyers taking courses to stay current on new legislation. We leverage knowledge staff through our website and e-cart to deliver to our customers courses that meet their accreditation needs.
Do you have any idea what your clients expect when visiting your website? – Clean, intuitive design that empowers the customer to locate the courses that they need to purchase in the fewest clicks possible. The design should denote our professionalism as a leader in this industry. We are accrediting these professionals to states or regulatory committees so they must trust that we will report their credits and the course work we deliver is of the highest caliber.
Why they should choose just your service - benefits of your products/unique selling argument? – We are the oldest real estate school in VA for example so we have been doing this a very long time. We have dedicated staff, instructors, and content creators that are highly skilled and passionate about what they teach and/or create. We want our customers to succeed so we meticulously create materials that meet the requirements laid out by the state of the federal agency that is clear, concise, and understandable and pedagogically sound.