Interesting logo contest for a craft production company that publishes books, stationery, craft, jigsaws, toys, and games globally. Their mission is to produce awesome products, affordable to every family. My solution is a simple and effective wordmark logo. The letters "r" and "a" are joined to give a certain dose of imperfection and originality that distinguishes craft and mass factory production. A bit of grunge effect over the letters to emphasize the craft moment.