Visual style
Package type
Packet
Design inspiration
Colors to explore
Other color requirements
Company
Industry
Food & Drink
Company name
Consciously Snacking
Existing website
n/a
Product
Product name
Conscious Coconut Jerky
Description of the product
We're Consciously Snacking. Our first product line is going to be a truly unique product, alternative meat and soy jerky. It is coconut jerky made from coconut meat.
Description of the product target audience
Our target audience is going to be those who are vegetarian/vegan, more health conscious & those who are trying to make a switch or want to try more sustainable foods. All genders and all ages, but it will probably be an age range from around 20's to 40's age.
Creative vision
Style attributes
Design needs
I will need 3 different sku packages created. The differences between the packages should be the package colors, flavor names, barcode, and nutritional panel. The packages will be stand up pouches and will be finished in a matte finish. They will also have rounded corners. I have a vision for these packages and only want you to use it as a guidline for creating the designs. I am not an artists and only have so much brain power. I REALLY want to see your own creative ideas put into the work and I am open to ANYTHING. I have attached a little drawing of what I was thinking and will explain it below.
My base vision:
Have the flavors be visually distinguished by the base color of the pouch.
For instance: the naked flavor would have an off white background where the spicy may have a muted dark red color background
I would like to stick with earth tone colors and pastel colors, don't want anything too obnoxious.
I was thinking about having the window be the center of a huge coconut.
The coconut itself would be brown on the outside and the same on all bags
I was then thinking about having some cool unique leaves flowing off of the coconut kind of like how the Eric Gonzalez bag was done.
Thought about having one of our circle logos on the bag at the top
We have a colored one, a blacked out one and an all white one
"Conscious Coconut Jerky" really big on the front with the flavor and enhancers either on top or below it.
Vegan, Gluten Free, Non-GMO, RAW, & Soy Free being the bullet points for the bag on the front.
I was then thinking about having our logo without the writing or circle be an underlay to the whole package.
Maybe different sizes and put in different locations
The underlay should be pretty dim so it's not a focal point and I also thought of either making all of that or just the company logo metallic so it pops more on the matte finished bag.
Also wanted to have one of our slogans on the front as well, (Snack Better, Feel Better, Do Better)
This is just my initial idea. I really want you to put your own creative touches on something that would resemble this. As I said before, I am open to anything here. Looking for something very different and elegant.
Any type of little icons you can throw in there to make it look cool or explain something I am down for.
What to avoid
*Making it too busy
*Just copying the designs of product packaging that I have attached below
*Not putting creativity and their own artistic touches into the work
*Just copying my design and not making it your own will probably not work, just because I do not want to put boundaries on your creative minds, but at the same time I do have some sort of a vision for the packages
Dimensions
Package dimensions
*Dieline files are attached above!
*I will be uploading the Nutritional panel above and barcode files above in a few days when I have them finalized.
*Word File attached with all information that needs to be on packaging (subject to change, just need to get this project started)
Files
Attachments
Contest deliverables
Product packaging
Final files
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