Personally, I would have preferred to go through a marketing agency to do this rebranding & logo design & work 1 on 1 with a team, however they typically charge ~$5,000 at a minimum to do research, develop a concept, test the strategy, etc. so it wasn’t cost effective for us. My brothers really liked the idea of having so many participants with different creativity input, which I agree was helpful, but also very hard to decipher & navigate, I’m just glad we got lucky… This worked out alright. It was just a rough learning curve understanding how everything worked in such a short amount of time & was stressful to try to accomplish a quality design in such a limited environment with many obstacles. The fees were alright. If I could do it over, I would’ve only done the top tier program & started blind again, the benefits were way worth it.