Blue appears in three of these logos, and is the prominent color in two—though the specific shades communicate different attributes. While Coldwell Banker’s dark choice is dignified and authoritative, the light blue Prudential logo is more calming and approachable.
Century 21, the most recognizable brand of them all, proves that blue is not the only powerhouse on the block. Paired with the strong black text, yellow stands out and gives the house a happy, welcoming vibe. These distinctive colors help Century 21 stand out in a predominantly blue neighborhood.
Just like these companies, the colors you select for your logo will have a huge effect on how clients view your brand. How might a small business emulate the success of trendsetting industry leaders without the multi-million dollar marketing budget?
Once you know what you want your brand personality to be, it’s easy to translate those traits into colors.