All the way back in 1971, Nobel Prize-winning economist Herbert Simon already recognized how overwhelmed we all were.
He argued that a “wealth of information” was leading to a “poverty of attention” – and that was before the internet even gained widespread use. Today, there is more information than Simon could ever have imagined, and as a business owner, you are dealing with the exact problem he recognized 45 years ago: How to stand out in a world overloaded with messages.
A great way of doing that is by using photos: Marketing campaigns with images have a much higher success rate than those consisting solely of text. Photos not only attract the human eye but also give the viewer something to aspire to. Ideally, they let your potential customers picture themselves in the image and thereby identify with your individual business and products.
But there is a caveat: Images can be just as overwhelming as other messages. Every day, we are bombarded with them; happy families looking at us from billboards or successful business people smiling at us from website banners. You probably look right past them already. They’re easy to ignore and even easier to forget.
The challenge is to use photos that aren’t like that. Here are some tips how select great photos for your business.